Free Vs Paid Advertising By John Phanchalad

Thinking of putting up an online business? Or you already have a physical store and want to explore the new way of advertising which is the online media.

There are two ways of online advertising, Free Advertising and Paid Advertising. You may think that paid advertising is more effective than free ads, but you better think twice, just because it’s free it means that it won’t help.

Free Medium – This marketing strategy is completely FREE, no money involve, but it requires a big investment, time and effort. This is a long term process, the results are not instant, it may might take more than months before you see the effect. This includes the use of blogs, forums, social media, such as Facebook and Twitter, photo and video sharing apps such as Instagram and Vine, and free advertising portals / online classified ads and the list goes on.

Paid Advertising – If you have enough money to invest in this kind of marketing strategy, you can see results in a short span of time; you can actually see traffic and conversion with a minimal effort using this method. Just like free advertising this also requires your effort, you have to know first the platforms that you will use that will be efficient in your business. Always remember the mantra of this method, always track your results, with this system, it will save you a lot of money, also it will lead you to the right path.

Combining these two methods is still the best way to reach all your target matter, JP Digital Tech, an online advertising consultancy firm managed by its CEO John Panchalad, believes that in order to succeed in the digital scene, you have to recognize what is the right platform that will accommodate your business and will reach your target market.

Internet Startegies by John Phanchalad

The dynamics and metrics of assessing success of internet marketing strategies are still being assessed. Amidst all the trials and errors that many companies are still indulging in to figure out the best form and strategy of internet marketing, the traditional values of branding and advertising shouldn’t be forgone. One has to bear in mind that the medium may be new and there may be a flood of information but conventional realities still exist and are quintessential to the existence and viability of an enterprise.

One of the most prized assets of any company is brand loyalty. John Phanchalad CEO of JPDigital Tech, says that most companies engaging in internet marketing are not focusing enough on forging brand loyalty. Not very long ago, restaurants used to consider their guests as patrons. Patronizing may have become a derogatory term in pop culture but clubs and many restaurants still consider their guests to be patrons. It is the brand loyalty that drives the businesses of many esteemed clubs, private lounges and various types of enterprises of different natures and sizes across the world. While many businesses cater to one-off clients who are mostly mobile, any enterprise would need a certain segment of its target audience to be loyal to the brand.

Internet marketing is increasingly catering to the one-off mobile audience. Very few advertising firms or marketing companies are working on ensuring that people who like a brand or endorse it for a while get transformed to a loyal consumer of the products or services. In simple words, client acquisition needs to work hand in glove with client retention. Any company that only focuses on increasing outreach and new client acquisition without focusing on forging brand loyalty and the same customers buying again and again would be destined to fail.

John Phanchalad doesn’t blame the marketing companies or the brands entirely. The nature of internet has made it mandatory for companies to focus on a large market and in the demand to consistently live up to the changing dynamics and expectations of the online consumer, many of the traditional objectives are apparently either becoming insignificant or irrelevant. It is time for companies to give due significance to brand loyalty and customer retention. Selling a product once and acquiring a new customer is certainly an achievement but having that customer buy a brand’s products or services consistently is the recipe for entrepreneurial success.