Free Vs Paid Advertising By John Phanchalad

Thinking of putting up an online business? Or you already have a physical store and want to explore the new way of advertising which is the online media.

There are two ways of online advertising, Free Advertising and Paid Advertising. You may think that paid advertising is more effective than free ads, but you better think twice, just because it’s free it means that it won’t help.

Free Medium – This marketing strategy is completely FREE, no money involve, but it requires a big investment, time and effort. This is a long term process, the results are not instant, it may might take more than months before you see the effect. This includes the use of blogs, forums, social media, such as Facebook and Twitter, photo and video sharing apps such as Instagram and Vine, and free advertising portals / online classified ads and the list goes on.

Paid Advertising – If you have enough money to invest in this kind of marketing strategy, you can see results in a short span of time; you can actually see traffic and conversion with a minimal effort using this method. Just like free advertising this also requires your effort, you have to know first the platforms that you will use that will be efficient in your business. Always remember the mantra of this method, always track your results, with this system, it will save you a lot of money, also it will lead you to the right path.

Combining these two methods is still the best way to reach all your target matter, JP Digital Tech, an online advertising consultancy firm managed by its CEO John Panchalad, believes that in order to succeed in the digital scene, you have to recognize what is the right platform that will accommodate your business and will reach your target market.